Transformative Consumer Research: Empowering Consumers for a Better Tomorrow
In today’s fast-paced, consumer-driven world, the relationship between businesses and consumers is evolving. Gone are the days when companies solely focused on profit margins and market share. Today, there’s a growing emphasis on understanding and addressing the real needs of consumers, not just to sell products but to improve their quality of life. This shift is at the heart of Transformative Consumer Research (TCR) —a movement that seeks to empower consumers and create positive societal change. In this blog, we’ll explore what TCR is, why it matters, and how it’s shaping the future of consumer behavior and business practices. What is Transformative Consumer Research? Transformative Consumer Research (TCR) is an interdisciplinary field that focuses on improving consumer well-being and fostering positive social change. Unlike traditional consumer research, which often prioritizes market trends and profitability, TCR places the consumer’s welfare at the center of its mission. TCR ...