community-led growth
Community-Led Growth: The Future of Authentic Marketing In an era where audiences crave connection and authenticity, a new paradigm is reshaping the marketing landscape—Community-Led Growth (CLG). While product-led and sales-led strategies have dominated marketing playbooks for years, CLG shifts the spotlight from transactions to trust. It's not just about acquiring customers—it's about empowering them to grow with you. 💡 What is Community-Led Growth? Community-led growth is a strategy that places customer communities at the center of marketing, product development, and brand experience. Unlike traditional marketing that speaks to people, CLG enables conversations with people—and, more importantly, among them. From Slack’s vibrant user forums to Figma’s creator showcase, today’s top brands are building spaces where users don’t just consume—they co-create, educate, support, and evangelize. 🧠Why Now? Here’s why CLG is gaining momentum: Trust is currency: 92% of consumers tru...